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Elsie (2nd from left) leading a strategy session with clients in Belgium When you examine your entire product mix and entire market place and consumers (much more like ‘discerners’), and when you take another squint and connect with their human values and ask yourself, ‘How can we actually enhance quality of . . . → Read More: Elsie Maio: Values Visionary — Part 2
Here for the complete interview which just appeared in today’s issue of Inspire e-magazine, and read on for the five reasons businesses should put humanity first. *** … So A, from a business management perspective, it makes sense to anticipate the forces determining success and to address them. The reason to put the needs of humanity first today, is to be ready before it is the necessity, tomorrow. And to glean the leadership opportunity while it is still there. Business has a new vocal stakeholder and it is humanity, the global digital demos. Its collective interest is the quality of life on earth—the Web of Life. That’s the new factor and, given that, putting the needs of humanity first makes sense if you want to please your number one ‘customer.’ B, it’s the sane, self-interested thing to do when Continue reading Elsie Maio: Five Reasons Why Business Should Put Humanity First |
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Below is a selection from a you-don’t-want-to-miss interview with branding expert and business strategy advisor Elsie Maio in which she talks about what it means for a company to put the well-being of humanity at the center of its identity and strategy, and why those that are doing so are finding great success, joy and fulfillment.