Sjoerd Luteyn rethinks the role and soul of … a bank
THE NETHERLANDS – Energized by attending the recent #ebbf2013 annual event in Barcelona, Sjoerd Luteyn offered another of his Refresh Interactions Finding the Soul- workshops, this time to the ABN Amro bank.
” ‘Finding the Foul’ to ABN AMRO as a present for the great relation they have build up through the past years. We thought it was a great idea to offer ‘knowledge’ as a present instead of ‘a bottle of wine’. Hereby we share the ideas we aimed to contribute to the ABN AMRO. ”
You can view some of those ideas on their blog post: http://refreshinteractions.nl/beyond-strategy-the-spirit-possibilities-contagious/